Welcome to the blog!

Hi there! I'm Lauren, owner and personal stylist behind Trousseau Style. I help women curate a
closet that feels amazing inside and out.

bridal style

personal style

categories:

November 11, 2018

Trousseau Style’s New Look

Personal Style by Trousseau Style

I’m BEYOND excited to share my new brand and website with you! Four years ago, I dove head first into entrepreneurship and built a business around styling brides for all the events around their wedding and the Big Day. I named my business Trousseau Style after the definition of “trousseau.”

As my business grew, so did my clients. The brides I worked with got job promotions, became mothers and felt the need to update their wardrobe with care and guidance. I also started working with clients completely outside of the bridal realm. Women who got their first job, who recently retired, changed sizes and were ready to build a wardrobe that reflected their current lifestyle.

I’ve had the pleasure of getting to know these women, I’ve learned their wardrobe challenges and helped them overcome them. My favorite part of my job is seeing a client feel comfortable, confident and beautiful in her clothing. I can see the shift with my own eyes, and it’s incredibly powerful and moving.

With my clients in mind, I decided I needed a brand to reflect these inspiring women.

And while I no longer work exclusively with brides or married people, the name remains. The idea of carefully collecting belongings for a new venture or stage in your life still feels incredibly relevant and special to me.

Fall outfit flat lay styled by Trousseau Style

Personal style is personal, it’s made up of life experiences, memories, goals and personality. It’s my job to learn the client’s aesthetic and personal preferences and build a wardrobe that fits all those needs. While two clients might own the same sweater, they would rarely wear it the same way. I wanted my brand to reflect their unique and individual style.

So, I asked my clients to be models for the day! We picked out an outfit that emulated their personal style, played dress up and had such a fun day! It was incredibly exciting to have the opportunity to work with my clients on set and weave their personal style into my brand.

I also took some time update my own photos. The last time I had head shots taken was two years. My personal style has changed so much since then and my hair has grown a lot! Those old photos no longer felt like me. It’s really incredible to document these changes with a professional photographer.

 

While Trousseau Style has gotten a whole new look, the heart and soul of the brand remains. Our goal is to curate closets with care and intention with these three goals in mind.

 

A special thank you to the team who made my vision come to life:

Brand + Website design | Anthem Creative Co.
Drawing and Artwork | Katie Field
Photography | Kielinski Photographers
Hair and Makeup | ONLO Beauty
Styling Assistant | Amanda Keisel
My AMAZING clients | Leah, Naomi, Jess, Robyn and Allison

Thank you for following along on this journey! I’m so proud of this new project. I hope you’ll take some time to look around the website and get inspired to connect with your personal style.

xx,
Lauren

  1. Alison Maxim

    November 12th, 2018 at 3:09 am

    Hey girl!! Website looks amazing!! Great job. I love all of your thoughtful comments and your intention. Go get ‘em!
    Alison
    xoxo

  2. Lauren Hartman

    November 12th, 2018 at 1:38 pm

    Thank you so much, Alison! That means so much to me! I’m glad to hear you love the site! xoxo

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